Our Grooming Philosophy
For a dog, a grooming is not just a bath and a haircut; it’s an experience that, depending on the groomer and the environment, can be fun and pleasurable, or something to be avoided at all costs!
At Dogma, dogs are too important to us to have a grooming experience be anything less than rewarding. From the moment they pull their owners through the front door, until they excitedly greet their “parents” to go home, they are treated with kindness and respect.
Groomers at Dogma have to be well versed in any area involving dogs. They must have a calm and gentle demeanor and have the ability to to read canine body language and communicate in a way that dogs understand. They must be skilled in the use of all the tools required to satisfy our high standards of grooming quality. They must have creative instincts and an artistic flair to visualize and then execute the desired grooming. They must have a broad base of knowledge concerning dog breeds and anatomy. These are all things that take years to master to become an exceptional groomer. Even with over 100 (!!) years of combined experience and having groomed over 500,000 (!) dogs in our grooming careers, we are always seeking ways to improve our skills and learn new things to benefit our clients, human and canine!
We believe in making your dog look exactly how you imagine, whether it’s looking just the way your breed should look or creating a unique style for your canine of “mixed heritage”, or just making sure your dog is clean, comfortable, attractive and happy! Being involved over the years in many aspects of the dog world - breeding, exhibiting, dog psychology and behavior, training, rescue - has given us important insights into just how much dogs enrich and impact our lives.
We are dedicated to all animals, but especially to those of the canine persuasion! We consider ourselves to be more than dog lovers, we are dog “lifers”. We have spent, and will continue to spend, our lives caring for and “living” dogs!